Show your collection
on the PostUp runway
A produced runway slot during New York Fashion Week, built around your collection and handed back to you as film, stills and press. Here is what is included, how applying works and what the last seasons looked like.
A full production built around your collection
Stage, lights, sound
A professionally produced runway in Manhattan, with venue, staging, lighting design and run-of-show direction handled end to end.
Models & glam
Model casting and fittings built around your collection, plus hair, makeup and backstage dressers on show day.
Press, buyers, creators
Credentialed press, stylists, retail buyers and content creators seated front of house, with post-show designer introductions.
Film & stills you own
A professionally shot runway reel and full image set delivered after the show, yours to use for lookbooks, press and paid media.
FROM APPLICATION TO RUNWAY
Applications are reviewed on a rolling basis. Slots include up to 10 looks and full production support. Pricing comes with your application result.
Apply online
Share your brand, look count, model preference and a few collection images. Takes about five minutes.
Intro call
We review fit and collection readiness, then talk through show format, timing and cost on a short call at a time you pick.
Book your slot
Sign your agreement and place your booking amount to lock the date. The balance is due ahead of fittings.
Fittings & showtime
Casting, fittings and rehearsal in the weeks before. You walk February 13 or 14 and leave with your runway content.
February 13 and 14
is now casting brands
Whether this is your first runway or your tenth, we build the show slot around your collection and hand back the content that keeps working long after the lights go down.
- Full runway production & casting
- Press, buyer and creator seating
- Professional runway film and stills
- Post-show editorial distribution
PREVIOUS SEASONS RECAP
Present your collection to a full house of fashion enthusiasts and buyers. Here is what the last showcase looked like.
Designer questions
February 13–14, 2027 in New York City, during New York Fashion Week. Designer applications are open now and slots are confirmed on a rolling basis until the calendar fills.