Fall 2026Designer applications open
FALL FASHION SHOWCASE · OCTOBER 25, 2026 · NEW YORK CITY

ONE NIGHT.
ONE ROOFTOP.
YOUR COLLECTION.

Our Fall Fashion Showcase takes over Unlisted Rooftop at 3 Freeman Alley for one evening of runway. Slots are $2,500 for up to 15 looks, with $500 due at signing to lock your date.

Rolling review · Slots confirmed until October 25 is full

Model in a printed coat photographed on a New York rooftop for PostUp NYC
The night

Saturday, October 25 at Unlisted Rooftop

Date
Saturday, October 25, 2026
Show hours
4:00 to 10:00 PM
Venue
Unlisted Rooftop
Address
3 Freeman Alley, New York, NY
Slot
$2,500 for up to 15 looks
To book
$500 due at signing

Freeman Alley is one of the most photographed hidden corners of the Lower East Side, and the rooftop above it becomes our runway for the evening. Doors open in the late afternoon, the show builds through the night, and designers leave with a full runway film and image set.

Your slot

$2,500 for up to 15 looks

The Fall Showcase slot carries a longer runway segment than our festival standard. Place $500 at signing and the $2,000 balance is due by October 15.

Up to 15 looks

Room for a fuller story on the runway than our standard 10 look slot.

$500 to book

Due at signing. It applies toward your total and locks your October 25 date.

$2,000 balance

Due by October 15, 2026, ahead of castings and fittings.

What's included

Everything produced for you, start to finish

01
Production

A rooftop runway

Stage, lighting design, sound and run of show, produced end to end at Unlisted Rooftop in the Freeman Alley district of the Lower East Side.

02
Casting

Models & glam

Model casting and fittings built around your collection, plus hair, makeup and backstage dressers on show day.

03
Audience

Press, buyers, creators

Credentialed press, stylists, retail buyers and content creators seated front of house, with designer introductions after the show.

04
Content

Film & stills you own

A professionally shot runway reel and full image set delivered after the show, yours for lookbooks, press and paid media.

How it works

FROM APPLICATION TO ROOFTOP

Step
01

Apply online

Share your brand, look count and a few collection images. Takes about five minutes. Mention the October 25 showcase in your application.

Step
02

Intro call

We review fit and collection readiness, then talk through show format, timing and cost on a short call at a time you pick.

Step
03

Sign & book

Sign your Fall Showcase agreement and place $500 toward your slot to lock the date. The $2,000 balance is due by October 15.

Step
04

Fittings & showtime

Casting, fittings and rehearsal in the weeks before. On October 25 you walk the Unlisted Rooftop runway and leave with your content.

From our last show
Models in printed dresses walking the PostUp NYC runwayModel in a printed gown on the PostUp NYC runwayModel in a printed coat photographed on a New York rooftop
Common questions

ABOUT THE FALL SHOWCASE

What is the Fall Fashion Showcase?

It is our one night showcase between NYFW seasons, held this October at Unlisted Rooftop at 3 Freeman Alley in Manhattan. It gives designers a produced runway moment without waiting for the February festival.

How much does an October slot cost?

The Fall Showcase slot is $2,500 for up to 15 looks, with $500 due at signing and the $2,000 balance due by October 15, 2026.

How many looks can I show?

The October slot covers up to 15 looks, which is a longer runway segment than our standard festival slot.

Where exactly is the venue?

Unlisted Rooftop sits at 3 Freeman Alley, a hidden alleyway off Rivington Street on the Lower East Side. It is one of the most photographed hidden locations in New York.

Can I apply if I missed the September show?

Yes. The Fall Fashion Showcase was built for it. Applications are reviewed on a rolling basis and the slot calendar closes once October 25 is full.

October 25, 2026 · Unlisted Rooftop

October slots are filling, apply for yours

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